How to Actually Measure Your Marketing ROI

Most remodelers measure marketing by feel. The companies that scale measure by numbers.

Start with cost per lead: total marketing spend divided by total leads. Then track cost per estimate by dividing spend by appointments booked. The most important metric is revenue per marketing dollar, which ties closed jobs back to the channel that generated them.

To do this accurately, you need call tracking, form tracking, and a CRM that records the source of every opportunity. Without attribution, you'll keep investing in channels that look busy but don't close.

DK Marketers builds reporting dashboards that show exactly what your marketing produces — from first click to signed contract.